This project was my second place entry to the 2017 BrandOpus Chrysalis brief. The brief asked us to propose a new mass-market ready-to-drink alcohol brand that looked to the future, targeted at 18-24 year olds.
Exploring potential trends and the evolving leaps in technology and the beverage industry, I created Verve, a low calorie drink using an alcosynth substitute for alcohol. Alcosynth is a synthetic alcohol compound (currently in development) that mimics the positive effects of alcohol, without the negatives. This includes no hangovers, a drinking threshold preventing binge drinking and other supposed health benefits.
Verve was inspired by the potential zeitgeist of the next five to ten years and the development of new compounds and technologies. The use of Augmented Reality (AR) was at the heart of this concept, with the bottles using AR to encourage users to interact with the people and world around them in a new way, through the creation of immersive synthetic environments.
During university I was commissioned to do the branding and web design for Corsham52. This was an exhibition and auction of the work of alumni from Corsham School of Art. It was held at the 44AD Art space gallery in Bath.
I worked alongside another designer, Chris Makin on this project. Our outcomes included the website, posters, flyers, invitations, banners and other digital content. In this project our main influence was from 60s design ephemera found in the BSU archive from the alumni's years at Corsham, and also Swiss graphic design. The logo we created was a visual representation of the diversity of work and practitioners coming together for the exhibition. This geometric 52 then became the central point of the identity.
"The Ideas to Impact Challenge is a unique platform that brings together university student teams from across the UK to present their innovative ideas to solve some of the big global challenges we face in our societies and positively impact lives of one million people."
During an internship at OPX, I worked on the development of an identity for the Ideas to Impact Challenge. I did the majority of the design work (shown here), supervised by a junior and senior designer. This involved designing the identity and materials ranging from web banners, printed promotional materials and suggesting presentation templates.
Alongside Molly Watkins I was asked to design the 2017 BSAD Degree Show identity and printed materials. These materials included posters, invites, online content and organising magazine advertisements.
We had to work within the Bath Spa brand guidelines, with specific typefaces, and the subject of the ‘Action Factory’ a space our university recently acquired as the central theme.
Choosing from a range of drawn and photographic works exploring the factory, we were tasked with creating a number of print adverts for several different publications.
This was my response to the RSA Student Design Awards brief 'Agile Ageing'. The aim of this brief was to design a way to increase and maintain mental agility and ‘brain power’ in older age.
I designed the brand identity and materials to encourage and promote local lunch clubs.
My main avenue of exploration within this was increasing longevity and mental agility through healthy eating and socialisation. To encourage this and promote existing lunch clubs, I designed a ‘kit’ that could be delivered by post that would provide materials with graphic elements on to create a sense of community in any environment.
Through gathering weekly, visitors become regulars and learn to cook healthy balanced meals, while also benefiting from socialisation and light activity. By doing this, an environment is created where skills can be shared and valued, and mental agility retained through socialisation, learning new skills, healthy eating and enjoyment. The knowledge learned will also inform participant’s daily lives, hopefully leading to a change in behaviour.
Following our work on the 2017 BSAD Undergraduate Degree Show, Molly Watkins and I were commissioned to design the identity for Bath Spa School of Art and Design MA Degree Show Identity.
We designed a series of posters and invitations, using student work, that were used to promote the show. Two were selected to be printed and distributed. We were also commissioned to create the catalogue for the exhibition to showcase the graduate's work.
A brand identity and space design, targeted to explore and promote the discussion of the mental health of comedians at the Edinburgh Festival Fringe.
Given the choice of a profession and city as a starting point, I chose to explore comedians and Edinburgh. Narrowing my focus I decided to explore the mental health of comedians. Not only is mental health still stigmatised in the UK, but also comedians are often more at risk than other professions due to their unusual hours, long times spent travelling or in isolation, and the stressful nature of performing. My aim in this project was to create a branded space/environment that used design tools to encourage interaction and discussion about mental health amongst comedians and performers.
My concept is based around the Fringe as the largest gathering of comedians in Scotland. I created the identity and concept for a space in which Fringe events about mental health and wellness that are targeted at comedians and performers can take place. This concept made it through to the second selection stage to be exhibited at the Fringe, however did not make the final selection.
During my final year I led the branding team in charge of designing the identity for the 2017 GC Third Year Degree Show at Bath Spa University.
Our identity was based around the print process as a central part of our degree. We wanted to showcase our diverse year as fresh talent, quick to respond and react, and in the process of honing our skills to enter professional practice.
The logo was based on print registration mark. These began mis-registered, and as the date of our degree show drew closer, the CMY elements move closer to being in alignment as we grow closer to graduating as designers, perfectly registered. It’s purpose was to represent the challenging creative process of graduation and beginning work.
We produced invitations, posters and other promotional digital and physical materials, alongside vinyl and other visual elements to be used in the show. We also assisted in the branded elements used in our graduation publication.