During my final year I led the branding team in charge of designing the identity for the 2017 GC Third Year Degree Show at Bath Spa University.
Our identity was based around the print process as a central part of our degree. We wanted to showcase our diverse year as fresh talent, quick to respond and react, and in the process of honing our skills to enter professional practice.
The logo was based on print registration mark. These began mis-registered, and as the date of our degree show drew closer, the CMY elements move closer to being in alignment as we grow closer to graduating as designers, perfectly registered. It’s purpose was to represent the challenging creative process of graduation and beginning work.
We produced invitations, posters and other promotional digital and physical materials, alongside vinyl and other visual elements to be used in the show. We also assisted in the branded elements used in our graduation publication.